CP Voter lets viewers cast votes during cinema screenings of the interactive film Crossing Paths.
Audience members are able to cast their vote by simply tilting their phones left or right. A simple interface employs dark graphics and requires minimal tapping to minimise interruption to the cinematic experience.
The vote counts are relayed to a host who helms the controls and will direct the film based on the results of the audiences votes.
The app also allows audience members to choose which of the 12 characters to start with when the next viewing of the film begins.